Communication and Knowledge Production
Challenges and opportunities for rights communication
By Renata Saavedra
Among the great challenges that the field of philanthropy and civil society organizations (CSOs) faces, communicating causes and the work carried out by the third sector is certainly one of the biggest.
In the NGOs and CSOs survey, almost 70% of those surveyed could not name a single social organization in their neighborhood or city. 50% of Brazilian internet users declare that they know little about the subject and 18% have never heard about it. In the same sense, the Doação Brasil survey indicates that “better communication from NGOs can be decisive”, since 43% of the people interviewed would donate if they knew with certainty how the money is spent and 32% if they knew more about NGOs and their activities.
29 de April de 2022
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